Brand me.

@postaday 191; #postaday2011.

I just had breakfast with my friend and editor, Lisa, and we cover a lot of ground when we’re left alone over eggs and iced tea. I’m really fascinated with the business of our department, HMSA’s Marketing and Communications. On the inside, as it is with every place we call ‘the job,’ things are in a constant state of motion, emotion, disarray, write, rewrite, shoot, edit, proof, and ready to launch. From the outside, as it is with most places we call ‘the job,’ it’s a series of well executed campaigns Continue reading “Brand me.”